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	<title>EY</title>
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	<pubDate>Mon, 16 Jun 2025 20:21:12 +0000</pubDate>
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		<title>MURAD Paid Social</title>
				
		<link>https://estheryoon.me/MURAD-Paid-Social</link>

		<pubDate>Mon, 16 Jun 2025 20:21:12 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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		<description>
	2025
	Art Direction, Digital Design
	


	&#60;img width="2000" height="1251" width_o="2000" height_o="1251" data-src="https://freight.cargo.site/t/original/i/ce269a418ab64001e77f3c189b7d168e39c2d5d21c2ab3be02c40603e98db4b4/MURAD.jpg" data-mid="234664907" border="0"  src="https://freight.cargo.site/w/1000/i/ce269a418ab64001e77f3c189b7d168e39c2d5d21c2ab3be02c40603e98db4b4/MURAD.jpg" /&#62;
	MURAD

A series of paid social campaigns for Murad 
with a consumer-centric approach and a focus 
on modern, eye-catching visuals



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		<title>M.com</title>
				
		<link>https://estheryoon.me/M-com</link>

		<pubDate>Sat, 14 Jun 2025 19:47:08 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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	2024
	Art Direction, UI/UX
	


	&#60;img width="3001" height="1877" width_o="3001" height_o="1877" data-src="https://freight.cargo.site/t/original/i/0b5d60a40009ac7f9cecac5d12d3f6c7f55e6457ea02553a82f2495c3246435d/MURAD_m.com.jpg" data-mid="234593303" border="0"  src="https://freight.cargo.site/w/1000/i/0b5d60a40009ac7f9cecac5d12d3f6c7f55e6457ea02553a82f2495c3246435d/MURAD_m.com.jpg" /&#62;
	Murad.com - Shopify Migration&#38;nbsp;

Redesign of Murad.com with a focus 
on creating a visually elevated 
and user-centered experience


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		<title>Fred Segal</title>
				
		<link>https://estheryoon.me/Fred-Segal-3</link>

		<pubDate>Wed, 15 Feb 2023 20:18:39 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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		<description>
	2022
	Web Design, Art Direction
	


	&#60;img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/b85e19ab871e25fc56a26c8bc42b69469e256a12eecfa9c446faf367078f30f7/FS.jpg" data-mid="168576532" border="0"  src="https://freight.cargo.site/w/1000/i/b85e19ab871e25fc56a26c8bc42b69469e256a12eecfa9c446faf367078f30f7/FS.jpg" /&#62;
	FRED SEGAL

The iconic experiential retailer &#38;amp; lifestyle brand deeply rooted in Los Angeles culture


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		<title>Decor House</title>
				
		<link>https://estheryoon.me/Decor-House-2</link>

		<pubDate>Wed, 15 Feb 2023 19:35:33 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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		<description>
	2022
	Web Design, Art Direction
	


	&#60;img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/e11d00a832de602e94d241c0303e814c76e265e7be26d19727ef35900580ca2f/DH.jpg" data-mid="168569272" border="0"  src="https://freight.cargo.site/w/1000/i/e11d00a832de602e94d241c0303e814c76e265e7be26d19727ef35900580ca2f/DH.jpg" /&#62;
	DECOR HOUSE
An elevated rebrand with implementing 
the modern approach in visual identity 
and e-comm experience

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		<title>Caraa</title>
				
		<link>https://estheryoon.me/Caraa-1</link>

		<pubDate>Wed, 15 Feb 2023 21:17:46 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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		<description>
	2022
	Paid Social&#38;nbsp;
	


	&#60;img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/86cf138a45261fb62ef53ddeaf74cb8445e1e298c7afdc2fb0c4fc75c5afb4c8/CARAA.jpg" data-mid="168582447" border="0"  src="https://freight.cargo.site/w/1000/i/86cf138a45261fb62ef53ddeaf74cb8445e1e298c7afdc2fb0c4fc75c5afb4c8/CARAA.jpg" /&#62;
	CARAA
Paid social ad for luxury fitness brand, 
inspired by the bold and vibrant colors that 
convey the brand’s personality and energy

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		<title>Banana Republic</title>
				
		<link>https://estheryoon.me/Banana-Republic-2</link>

		<pubDate>Wed, 15 Feb 2023 21:17:43 +0000</pubDate>

		<dc:creator>EY</dc:creator>

		<guid isPermaLink="true">https://estheryoon.me/Banana-Republic-2</guid>

		<description>
	2021
	Web Design, Email Design
	


	&#60;img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/f1d5b2fc2ccc7bf89483e5a0082dc6983df169cef34469321da6bcc495472320/BR.jpg" data-mid="168582466" border="0"  src="https://freight.cargo.site/w/1000/i/f1d5b2fc2ccc7bf89483e5a0082dc6983df169cef34469321da6bcc495472320/BR.jpg" /&#62;
	BANANA REPUBLIC
A new visual identity for fashion destination 
with classic, timeless and sophisticated designs
 inspired by travel, adventure and exploration

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	<item>
		<title>Paul Mitchell</title>
				
		<link>https://estheryoon.me/Paul-Mitchell-1</link>

		<pubDate>Wed, 15 Feb 2023 21:17:49 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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		<description>
	2019
	Art Direction, Content Creation
	


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	PAUL MITCHELL

Social content creation with distinctive feature 
of brand’s colorful campaign imagery and art
 directing photoshoots for social channels

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		<title>OPI ProSpa</title>
				
		<link>https://estheryoon.me/OPI-ProSpa-1</link>

		<pubDate>Wed, 15 Feb 2023 21:17:54 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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	2017 &#38;nbsp; &#38;nbsp;
	Art Direction, Collateral Design
	


	&#60;img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/94de1817471afb2b37a1f452535792db3e75c6a923954df91add31ba1a216613/PROSPA.jpg" data-mid="168582537" border="0"  src="https://freight.cargo.site/w/1000/i/94de1817471afb2b37a1f452535792db3e75c6a923954df91add31ba1a216613/PROSPA.jpg" /&#62;
	OPI PROSPA

Editorial design for professional salon skincare 
line that was formulated with natural ingredients 
and provides a pleasant spa experience

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	<item>
		<title>OPI ProHealth</title>
				
		<link>https://estheryoon.me/OPI-ProHealth-1</link>

		<pubDate>Wed, 15 Feb 2023 21:17:57 +0000</pubDate>

		<dc:creator>EY</dc:creator>

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		<description>
	2016
	Art Direction, Content Creation
	


	&#60;img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/1d4cb8731b14bf55bdfdb1ea0addde23d66516935117c5e222790bad6844a9a4/PROHEALTH.jpg" data-mid="168582612" border="0"  src="https://freight.cargo.site/w/1000/i/1d4cb8731b14bf55bdfdb1ea0addde23d66516935117c5e222790bad6844a9a4/PROHEALTH.jpg" /&#62;
	OPI PROHEALTH
Content creation for ProHealth line to highlight 
the benefits of unique technology and formulas 
that prevent nail breakage and damage

</description>
		
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	<item>
		<title>Perrier</title>
				
		<link>https://estheryoon.me/Perrier-1</link>

		<pubDate>Wed, 15 Feb 2023 21:33:40 +0000</pubDate>

		<dc:creator>EY</dc:creator>

		<guid isPermaLink="true">https://estheryoon.me/Perrier-1</guid>

		<description>
	2014
	Web Design, Collateral Design
	

	&#60;img width="3000" height="1876" width_o="3000" height_o="1876" data-src="https://freight.cargo.site/t/original/i/0da4764a3be9b0ba97e5fdecb0ed40fd9297df2996fedab2617d21e890a4c277/PERRIER.jpg" data-mid="168743517" border="0"  src="https://freight.cargo.site/w/1000/i/0da4764a3be9b0ba97e5fdecb0ed40fd9297df2996fedab2617d21e890a4c277/PERRIER.jpg" /&#62;
	PERRIER

Playful colors &#38;amp; uplifting quencher&#38;nbsp;meet for 
the new visual identity of&#38;nbsp;the blog reskin

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