FRED SEGAL
SITE REDESIGN


Project Manager — Jaime Krokovic

The redesign celebrates Fred Segal as both a heritage brand and a contemporary, culturally relevant fashion retailer. Modern interpretations of the brand’s iconic color palettes and detailed illustrations and iconography offer thoughtful, joyful details that embody the ‘L.A. Cool’ attitude of the store.  

DIGITAL EXPERIENCE

Site structure and hierarchy create an ongoing dialogue around
fashion’s impact on culture, and the curated selection of clothing and objects.
The conversation-driving content and implementing best practices for
UX design provide a seamless browing experience. 


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